Public Awareness Tools

Now is the time to tell your family, friends, colleagues and policymakers about the importance of building connections that matter, investing upstream in prevention and how they can help. Use these tools to raise your voice for positive change.

Toolkits & other resources

Using the dropdowns below, Prevent Child Abuse North Carolina (PCANC) you can download toolkits to guide you in raising awareness for effective child maltreatment prevention strategies.

Some toolkits and the promotional materials featured within them are available in printed packs of 100, at no cost, upon request. Please contact Kris Demers, Director of Communications and Marketing, at to request materials.

Awareness Months

February is Family Support Awareness Month and Parent Leadership Month.

April is Child Abuse Prevention Month.

Family Support Awareness Month Toolkit

Family Support Awareness Month

  • February 2021 was the 1st Parenting Education Awareness Month in NC. There was a slight change to the name for 2022 to be more inclusive of the broad range of family support programs across North Carolina.
  • Family Support Awareness Month is an opportunity to:
    • Share the work of family support programs in your community
    • Advocate for increased investment in family support programs
    • Build relationships with other family support programs in your community and
      across the state

Family Support Awareness Month Toolkit

Submit a Proclamation Toolkit

For More Information

If you have any questions or need assistance with the public awareness toolkit, please contact Melea Rose-Waters, Policy Director, at

Parent Leadership Toolkit

Parent Leadership

  • National Parent Leadership Month is celebrated every February. Parents Anonymous, Inc. established the month to recognize the important role parents play in their communities.
  • Parent leaders represent the “parent voice” and are strong advocates for all families in their community. They provide input into family support program and community decisions and serve as role models and resources for other parents; thereby enhancing factors proven to prevent abuse and neglect.
  • Empowering parents to take leadership roles in their communities not only strengthens the individual parent and his or her family, it also improves outcomes for all children. Research shows that health, education, and family support organizations achieve more positive results and use resources more effectively when they partner with parents.
  • We invite you to join us in recognizing Parent Leadership Month, and have created the following materials to help you with your public awareness efforts.

Parent Leadership Month Public Awareness Toolkit

Child Abuse Prevention Month Toolkit

Visit the Child Abuse Prevention Month Toolkit with assets to help your raise awareness of effective child maltreatment prevention strategies, including:

  • Sample Social Media Posts
  • Social Media Graphics
  • Sample Press Release
  • Sample Talking Points
  • and more!

Other Public Awareness Toolkits

Use these toolkits throughout the year to raise awareness of the Kids First License Plate and the NC Children’s Trust Fund (Driving Prevention Toolkit), how to talk about child maltreatment prevention, and to promote the free, online training: Recognizing & Responding to Suspicions of Child Maltreatment.

Driving Prevention Toolkit

Kids First License Plates: Driving Prevention Toolkit & Materials


  • English – JPG
  • Spanish – Coming soon!


  • English – PDF
  • Spanish – PDF


  • English – PDF
  • Spanish – PDF

English Sample Letters

Spanish Sample Letters

Social Media Content

Twitter List of NC CTF Grantees – Follow the NC CTF Grantee Twitter List we created to retweet and engage with tweets from other NC CTF Grantees about #KidsFirst.

Recognizing & Responding to Suspicions of Child Maltreatment Course - Social Media Toolkit


For more information, technical assistance or to request pre-printed materials or eps files, please contact Kris Demers, Communications Manager, at 919-829-8009, ext. 619 or

Free Online Trainings

Take our free, online trainings: Recognizing and Responding to Suspicions of Child Maltreatment and What is Prevention!

Drive Prevention

Purchase your Kids First specialty license plate to drive prevention on the roads and help children thrive!

Become a Connections Matter Trainer

Bring the Connections Matter training to your community! Apply now to become a trainer!

Before you go, please consider giving the gift of safe childhoods. 


 All children deserve to grow up in safe and nurturing environments.

 TOGETHER, we CAN Prevent Child Abuse, NC!