Recognize Child Abuse Prevention Month

Child Abuse Prevention Month 2021

April is Child Abuse Prevention Month, a time for communities to come together to build caring connections, supportive environments, and positive experiences for all children.

We know child maltreatment is a preventable problem. All adults play a role in building the safe, stable, nurturing homes and environments needed for the healthy development of our future generation of parents, leaders, and community member. North Carolina’s future prosperity depends on it.

Be a connection for NC children and families during Child Abuse Prevention Month this April!

Be a Connection this April

The 2021 Child Abuse Prevention Month theme is: You can be a connection for children in your community!

North Carolina’s Statewide Child Abuse Prevention Month 2021 activities will take place online! Stay tuned to our FacebookTwitter and participate in the activities below!

  • Thursday, April 1 – Child Abuse Prevention Month Kick off
    • Use the Social Media Toolkit provided below to join us in kicking off Child Abuse Prevention Month online!
  • Thursday, April 1 – Participate in Wear Blue Day
    • To participate, wear blue and share photos with #WearBlueDay2021 & #BeAConnection.
  • Sunday, April 11 – Saturday, April 17th – #BeAConnection Campaign
    • Join the statewide #BeAConnection Campaign to amplify the ways we all can be a connection for children! See more information in the dropdown below!
  • Sunday, April 18 – Join a Virtual Children’s Sabbath Celebration
  • Wednesday, April 21 – National Child Abuse Prevention Digital Advocacy Day
  • Connected Communities, Connected Congregations Children’s Sabbath Celebration
  • Plant a Virtual Pinwheel to Recognize Child Abuse Prevention Month!
    • Plant a virtual pinwheel in a digital pinwheel garden
    • Customize your pinwheel and/or dedicate it to someone!
    • Then, select Prevent Child Abuse North Carolina to benefit from your virtual pinwheel contribution

Child Abuse Prevention Month Online Toolkit

To help you raise awareness and engagement to impacting positive change during Child Abuse Prevention Month, use the links in the accordion drop-downs below to download toolkit assets.

#BeAConnection Social Media Campaign

#BeAConnection Social Media Campaign

Join the #BeAConnection Social Media Campaign to amplify the role all adults play in building safe, stable, nurturing environments for children.

To participate:

  1. Print a  #BeAConnection sign (or use the one mailed to you, if you received one)! Spanish version of the #BeAConnection sign.
  2. Hold the sign and record a video or take a photo to share the ways we all can support children and families and #BeAConnection in our communities. Need talking points for your video or help with your photo caption? Check out these #BeAConnection Campaign Prompts, Talking Points, and Caption Ideas (Spanish version here)
  3. Share the video (or photo) on your social media any day the week of April 11-17th and be sure to tag Prevent Child Abuse NC on Facebook, Twitter, Instagram or LinkedIn!
  4. Copy and paste the following in your caption: “#BeAConnection this Child Abuse Prevention Month. Learn more:”
CAPM 2021 Social Media Toolkit

Social Media Calendar, Graphics, and More

  • Update your Facebook Profile Picture with our profile frame
    • To add the frame to your profile picture:
      • Go to
      • Click your profile picture in the bottom left and select your Page.
      • Search for “NC CAPM 2021” to find our frame.
      • Select the frame.
      • Click Use as Profile Picture.
  • Use a Pinwheel Selfie Frame on Facebook
    Steps to follow:
    1. Visit
    2. Click: Send notification
    3. When you open Facebook on your cell phone/device, you’ll have a new notification that says “Try a camera effect by Prevent Child Abuse North Carolina and see how it looks.”
    4. Click on the notification – it will open your camera in the Facebook App
    5. Take a selfie!
    6. Save the photo (click the downward arrow at the bottom left corner)
    7. Click “Done” to go to the next page
    8. Choose to add to your story and your news feed
    9. Share the photo with the hashtags: #BeAConnection #GreatChildhoods #Pinwheels & #CAPMonth (and/or #WearBlueDay2021 if you’re posting on Thursday, April 1!)
    10. Upload the saved photo from your phone to other social media channels like Instagram, Twitter and/or LinkedIn!
Pinwheels for Prevention 2021

Pinwheels for Prevention in 2021

Shining in the sun, the pinwheel is reflective of the bright future all children deserve and our belief that getting it right early is less costly than trying to fix it later. We have a limited stock of pinwheels currently available. Please visit our online store to order and check availability.

Guidance on Pinwheel Gardens

This Child Abuse Prevention Month, physically distanced activities and virtual events will support statewide, national and global efforts to slow the spread of COVID-19. Please read our official Guidance on Pinwheels which addresses pinwheel plantings during the COVID-19 pandemic.

How to Incorporate Pinwheels & the Pinwheels for Prevention Campaign

We invite you to join us in recognizing Child Abuse Prevention Month by using pinwheels in new, unique ways this April!
See our Incorporating Pinwheels in Physically Distanced Child Abuse Prevention Month 2021 Events & Activities flyer for tips and suggestions on how you can still use pinwheels! And, download these free resources for pinwheel activities below:

Frequently Asked Questions:

Q: Are pinwheels still available to purchase?
A: Yes, Prevent Child Abuse NC currently has a limited stock of pinwheels available in its online store. If we run out of inventory, we can connect you with our supplier for direct and tailored distribution options in quantities of 240 pinwheels or more. Please contact Kris Demers for more information.

Q: Are pinwheels okay to use if it’s not a large public event?
A: Yes, if used in accordance with the CDC and your local guidelines.

Q: What are online alternatives for using pinwheels?
A: PCA America will offer an online alternative: a dynamic virtual pinwheel garden, which will be released in early March 2021.

Q: What are some safe/physically distanced alternative ways to participate in Pinwheels for Prevention® campaign and engage large amounts of people?
A: Please refer to PCANC’s list of ideas to Incorporate Pinwheels During Physically Distanced Child Abuse Prevention Month 2021 Events & Activities. to help spark your creativity!

COVID-19 Resources for Partners, Communities & Families

In partnership with NC Department of Health and Human Services, we developed a COVID-19 Parent & Caregiver Guide with an accompanying COVID-19 Social Media Toolkit for agencies across the state to share resources with families.

We also adapted resources on how community members play a role in recognizing and reporting suspicions of child abuse and neglect.

CAPM 2021 Talking Points
Proclamation & Other Resources
Sample Photo & Video Consent Release Form

If you need technical assistance or support, please call Prevent Child Abuse NC Communications Manager, Kris Demers, at 919-829-8009 (ext. 619) or email

For information and resources to support families navigating COVID-19, please visit our COVID-19 Response & Resource Page.

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