Prevent Child Abuse North Carolina (PCANC) is pleased to announce the promotion of Christy Bradsher as the organization’s new Vice President for Finance and Administration and Kristie Demers as the Director of Communications and Marketing effective February 1, 2022.

In her most recent role as Finance & Administration Director at PCANC, Bradsher managed the growth of the PCANC budget and staffing that has doubled in her five years at the organization; assured timely, accurate financial reporting; and has created a stronger human resources support system for the staff.  As PCANC continues to make prevention a priority and build capacity statewide, Bradsher will be responsible for financing strategy, implementation of a new Customer Relationship Management system, and continued internal infrastructure capacity building to assure PCANC’s sustainability that is high functioning to foster innovation and equitable outcomes for children and families. Prior to joining PCANC, she served as a Program Administrator/Closeout Analyst at the UNC-CH Office of Sponsored Research, Business Officer-Auditing at the NC Division of Public Health and as the chief fiscal officer at both the Alamance and Orange County Departments of Public Health.  She earned a BS from NC A&T State University, and an MBA from Pfeiffer University. She lives in Mebane, NC with her husband and two teenagers.

“Christy’s breadth of senior finance and administration experience, including five years with PCANC uniquely positions her to provide key leadership to PCANC,” said Sharon Hirsch, PCANC President and CEO. “Her wealth of knowledge from nearly 14 years of experience in budget, finance, and fiscal management are assets that will benefit PCANC’s strategic growth and help us continue to improve outcomes for North Carolina’s children and families.”

In this role, Demers will oversee PCANC’s public awareness efforts including building capacity of communities to promote effective child maltreatment prevention strategies and developing a comprehensive organizational marketing strategy. During her nine-year tenure at PCANC, Demers has spearheaded the statewide, multi-media Child Abuse Prevention Month (CAP Month) public awareness campaigns every April and supported the management and implementation of the Connections Matter NC Campaign. Demers was a catalyst for the creation of Prevent Child Abuse America’s Chapter Communications Working Group which increased chapter involvement in the creation of public awareness campaigns and helped streamline communications efforts across all chapters. Demers holds a bachelor’s in English – Language, writing and rhetoric from North Carolina State University and lives in Charlotte, NC with her husband and their dog.

“We are fortunate to have Kristie lead our marketing and communications efforts, as she brings a wealth of experience to this important leadership position,” Hirsch said. “Her unique expertise in framing child maltreatment prevention and experience collaborating with partners across sectors at the statewide and national levels will be vital to strengthening connections with our existing stakeholders and building brand awareness among new ones,” said Sharon Hirsch, PCANC President and CEO.