Prevent Child Abuse NC (PCANC) launched a new public awareness campaign to engage North Carolinians in building caring connections.

Every day connections are more important than we ever believed. Science tells us that relationships have the power to shape our brains. Relationships help us learn better, work better, parent better. When we experience tough times, they help us heal. With each connection, we develop a healthier, stronger community.

“This campaign emphasizes the importance of being a positive connection and will foster conversations about supporting families, so all children have strong foundations for their developing brains,” said Sharon Hirsch, President and CEO of PCANC. “We know that when we support parents, by investing upstream in programs and strategies that strengthen families, like increasing family-friendly workplace policies, we’re helping children thrive.”

This multi-media campaign will run through the new year and will include, a public television screening of Resilience, in-person workshops and trainings, and experiential displays with ideas on how to be a positive connection.

Part of the multi-media campaign is a public service announcement campaign featuring statewide influencers and individuals who talk about connections that matter for them. These clips are airing on the PCANC Facebook and Instagram channels. We encourage community members to be a Connections Matter Ambassador and share the story of their positive connections using the hashtag #BeAConnection.

A new website,, hosts information on upcoming Connections Matter trainings, a downloadable toolkit, personal stories of how positive connections have changed lives, video clips from the campaign, and more.